Sirens Dream is a revolutionary new line of interactive packaging and
branding designed for Starbucks Coffee Co., based on Greek Sirens
Sirens were dangerous, yet beautiful creatures that lured sailors to their demise. It was said that Sirens always dreamed of one day falling in love, but until then, they continued to wander the sea looking for the next person to entice with their beautiful voice and alluring aroma. The Sirens Dream concept is all about paying tribute to the mystery, seduction, aroma, and beauty that is the Sirens Dream.
Starbucks uses a nice blend of rich, organic colors. Their color palette consists of comfortable neutrals that give the customer a warm home-like experience. Their locations feature rich elements, such as various recycled woods and metals.
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